Laura Belgray – Inbox Hero (Email Copywriting Course)

$137.00 $25.00

  

Laura Belgray – Inbox Hero (Email Copywriting Course)

In this easy-to-digest guide, you’ll learn how to..

  • Be more concise
  • Clear out all the “verbal bubble wrap” that’s burying your powerful message
  • Paint vivid pictures with your words
  • Create tantalizing cliffhangers within your emails
  • Stop impatient, speedy, skimming eyeballs
  • Get a hurried reader to willingly go back and re-read more carefully
  • Speak commandingly without being pushy
  • Leverage simple formatting tricks that grab the reader’s eye (and brain)
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  • Give CTAs extra urgency (hint: it’s all about the specifics – see the Supergoodie Silverlake email)
  • Reverse-engineer an email you love and replicate its success – without actually copying
  • Get buyers jumping at a high-ticket offer in under 26 words
  • Get subscribers who “never write back to anyone” to write back to YOU – and why that matters
  • Warm up readers to any promotion, even one that wouldn’t naturally be “on brand” for you
  • Weave in powerful social proof without seeming like a braggy blowhard

In this 2-hour video training, you’ll learn:

  • The Art of The Start: How to jump into a story so we’re gripped from the get-go
  • The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
  • Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
  • Rhythm changes. (See what I did there?)
  • “How do I use dialogue and spoken lines?” ME: I’ve got you.
  • Humor, or which words add the yuk yuks
  • Length. How long is too long?
  • The difference between a “who cares” anecdote and a real story
  • How to make a story “email appropriate”
  • Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?

Salepage: _https://talkingshrimp.com/inboxhero

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